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Definitions

B Corp +

Carbon Offset +

Carbon Offset scheme allows individuals and companies to fund environmental projects around the world to compensate for emissions created. A company would partner with a carbon offset providers to choose and invest in environmental projects.

Clean Beauty +

We define clean beauty as products that are responsibly sourced and made using the highest quality ingredients that not animal derived and are free of sulfates, parabens, phthalates, artificial fragrances and other harmful ingredients. We are constantly researching clean beauty standards and ingredient blacklists with the latest research to ensure the brands we feature are safe and effective.

Conscious Consumer +

Conscious consumers consider the power of their purchases by supporting products and services that have a positive social and environmental impact. It is our part to research brands that are using business as a force for good so it is easier for you to shop consciously.

Circular Economy +

A circular economy is an alternative to the traditional linear economy, where resources are taken, made into products, used, and then discarded (take-make-waste). A circular economy better manages resources to reduce waste and pollution, keep products and materials in use and out of the landfill, and regenerate natural systems. (Ellen Macarthur Foundation)

Cruelty-Free +

Cruelty-free items means that they are not tested on animals. The Leaping Bunny Program certifies a product as being 100% cruelty-free with no new animal testing in any phase of product development by the company, its laboratories or ingredient suppliers.

Corporate Social Responsibility (CSR) +

Corporate Social Responsibility (CSR) is a business model that helps a company to be socially accountable to itself, its stakeholders, and the public. Businesses that practice CSR look at the impact they have on society including economic, social, and environmental factors. 

Certified Carbon Neutral Company +

Our CarbonNeutral® certification is a global standard, to approve businesses, products and events that have achieved carbon neutrality in line with The Carbon Neutral Protocol. So, Certified Carbon Neutral Companies refers to companies that have a zero carbon footprint through a combination of efficiency.

Cradle to Cradle +

Cradle to Cradle Certified is a measure of safer, more sustainable products made for the circular economy. Cradle to Cradle certification focuses on safe materials,continuous reclamation and re-use of materials, clean water, renewable energy,and social fairness.

Environmental Working Group (EWG) Verified +

Environmental Working Group (EWG) Verified products are free from the Environmental Working Group’s chemicals of concerns and meets EWG’s strictest standards for health. The EWG has tracked chemical safety since 1993 to drive companies to create healthier, safer products. The EWG created EWG Verified to drive companies to create healthier, safer products without any harmful chemicals and provide greater transparency for consumers. EWG verification products cannot contain any ingredients from EWG’s “Unacceptable” list of ingredients with health, ecotoxicity, and/or contamination concerns. Products must also provide full transparency for ingredient disclosure on the label and follow good manufacturing practices.

EPA Safer Choice +

The US Environmental Protection Agency (EPA) Safer Choice label identifies products with safer chemical ingredients, without sacrificing quality or performance. Many of the EPA approved products are cleaning products that use safer ingredients.

Forest Stewardship Council (FSC) Certification +

Forest Stewardship Council (FSC) certification ensures that products come from responsibly managed forests that provide environmental, social, and economic benefits.

Fair Trade +

Fair Trade certified products and organizations follow rigorous social, environmental, and economic standards to ensure that people and premium funds are allocated towards community projects agreed upon by the Fair Trade committee. The following are some of the Fair Trade Certifications verify that ethical working conditions and fair prices are provided along the entire supply chain.
Fair Trade International 
Fair for Life 
Fair Trade Certified
Fair Trade Federation Member

Impact Company +

An Impact Company/Startup has a mission beyond maximizing sales and focuses efforts towards causes to better communities and the environment. 

Impact Investing +

Impact Investments is defined by the Global Impact Investing Networks (GIIN) as “investments that are made with the intention to generate positive, measurable social and environmental impact with a financial return.” (GIIN) Impact investors are looking to make a positive impact by using the power of capital for good.

Leaping Bunny Program +

The Leaping Bunny Program certifies a product as being 100% cruelty-free with no new animal testing in any phase of product development by the company, its laboratories or ingredient suppliers.

Non-GMO Project +

Non-GMO Project provides verification to ensure products and ingredients are free from GMO engineering or contaminated. Non-GMO products verifies that products meet the standards that there are no inputs and ingredients derived from Genetically Modified Organisms (GMOs) in their supply chains.

Organic +

Organic ingredients are grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms or ionizing radiation. USDA National Organic Program (NOP) verifies products with more than 95% organic ingredients. These are 4 different organic labeling categories set by the USDA NOP for agricultural products and eligible cosmetics and personal care products:“100 percent organic”: Product must contain (excluding water and salt) only organically produced ingredients and may display the USDA Organic Seal“Organic”: Product must contain at least 95% organically produced ingredients (excluding water and salt) with the remaining 5% of ingredients being nonagricultural substances approved on the National list or agricultural products that aren’t commercially available in organic form. These products may display the USDA Organic Seal. “Made with organic ingredients”: Products contain at least 70% organic ingredients (excluding water and salt) and the label can list up to three organic ingredients on the display panel. These products may not display the USDA Organic Seal. Less than 70% organic ingredients: Products cannot use the term “organic” on the principal display panel but can identify specific ingredients that are organic on the ingredients. These products may not display the USDA Organic Seal. 

Oregon Tilth Certified Organic +

Oregon Tilth Certified Organic is an organic nonprofit certifier that promotes biologically sound and socially equitable agriculture.

PETA's Beauty Without Bunnies +

PETA’s Beauty Without Bunnies is a searchable online database with companies and products that have been verified to be cruelty-free (no testing on animals)

Recycling vs. Upcycling +

Recycling refers to the conversion of waste into reusable material while upcycling means reusing discarded objects or material to create a new product of a higher quality or value than the original.

Sustainable Development Goals +

The Sustainable Development Goals (SDGs) are a collection of 17 global goals for 2030 set by the United Nations to achieve a better and more sustainable future for all. Here are the 17 interconnected goals to address global challenges:.
1. No Poverty
2. Zero Hunger
3. Good Health and Well-Being
4. Quality Education
5. Gender Equality
6. Clean Water and Sanitation
7. Affordable and clean energy
8. Decent work and Economic Growth
9. Industry, Innovation and Infrastructure
10. Reduced Inequalities
11. Sustainable Cities and Communities
12. Responsible Consumption and Production
13. Climate Action
14. Life Below Water
15. Life on Land
16. Peace, Justice, and Strong Institutions
17. Partnerships

Sustainability +

Sustainability is defined by the UN World Commission as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Sustainable practices look at finding ways to grow responsibly in the long term.

Vegan +

Vegan items are not made with any animal byproducts and not tested on animals.

United Nations Global Compact +

The United Nations Global Compact is a voluntary initiative for organizations based on CEO commitments to implement the UN’s Ten Principles for greater corporate sustainability. The Ten Principles focus on a culture of integrity, responsibilities to people and planet, and also looking at long-term success.

USDA Certified Biobased Product +

The USDA Certified Biobased Product label assures that the product contains a verified amount of renewable biological ingredients. Biobased products are derived from plants and other renewable agricultural, marine, and forestry materials and provide an alternative to conventional petroleum derived

1% for the Planet +

1% for the Planet members are committed to donate 1% of gross sales to support environmental nonprofits. 1% of the Planet was founded to promote responsible business by giving back to environmental nonprofits to create a healthier planet.