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Rubies in the Rubble

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Why We Support

Rubies in the Rubble is on a mission to save surplus fruits and vegetables before they are discarded because of their wrong shape, size, or color, by turning them into delicious jam, ketchups and other condiments.

Price: $

Delivery Available: United Kingdom and European Union

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Zero Waste
Sustainable Practice

Our Review

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Rubies in the Rubble, focuses on rescuing fruits and vegetables that are good to use as ingredients to create delicious condiments.

Photo, Featured Image, Source: Rubies in the Rubble
Last Updated: April 2020

Our Standards

  • Zero Waste: Zero waste refers to effort to reduce waste through so that less trash is sent to landfill, incinerators or the ocean.
  • Sustainable Practice: Companies that focus on sustainable practice look at ways to not only reduce their negative environmental and social impact, but also find ways to continually innovate to better the environment and our life.
  • To learn more about Our Standards

Did you know?

  • 7.2 million tons of food & drink are thrown away each year
  • If all wasted and surplus food in the UK was sold at market values, it would have a value of £1.2 billion
  • The amount of food wasted is four times more than the quantity needed to feed all of the people around the world who are malnourished
  • To date, Rubies in the Rubble reports that it has saved 157,475kg of fruits and vegetables and 225,574kg of CO2 emissions.

Brand Story

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Rubies in the Rubble started in 2012 by Jenny Costa, by experimenting with family recipes by using surplus fruits and vegetables, realizing the amount of food waste problem in the UK. Since then, they came a long journey to make delicious condiments from surplus fruits and vegetables as much as possible that failed to meet aesthetic requirements and would have gone to waste.


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