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Who Gives a Crap

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Why We Support

Who Gives a Crap is on a mission to sell environmentally friendly toilet papers to donate 50% of its profit to help build toilets and improve sanitation in the developing world.

Price: $-$$

Delivery Available: United States, Australia, and United Kingdom

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Gives Back
Sustainable Practice
Healthy Living

Our Review

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Who Gives a Crap is a certified B corporation, and donates to various organization to deliver better sanitation around the world. Toilet paper industry consumes a lot of energy and contributed to more global and local environmental problems than any other industry, according to the Natural Resources Defense Council. To reduce the negative environmental impact of the industry, we can consumer toilet paper made from recycled materials which uses less trees, water and oil. However, recycled toilet paper accounts for a fraction of current global retail market of toilet paper. Who Gives a Crap offers 100% recycled toilet paper as well as one made with bamboo. The company is also committed to its social mission; to help improve sanitation infrastructure around the world by giving 50% of its profit.

Photo: Who Gives a Crap, Featured Image: Who Gives a Crap, Source: Who Gives a Crap
Last Updated: April 2020

Our Standards

  • Gives Back: Gives back focuses on brands that demonstrate a philanthropic attitude and effort that gives back to society by supporting social and environmental causes.
  • Sustainable Practice: Companies that focus on sustainable practice look at ways to not only reduce their negative environmental and social impact, but also find ways to continually innovate to better the environment and our life.
  • Healthy Living: We look for brands and products that not only use safer options and ingredients, but that promote your well-being and healthier lifestyle.
  • To learn more about Our Standards

Did you know?

  • As of 2017, 2.0 billion people still do not have basic sanitation facilities such as toilets or latrines (WHO)
  • Who Gives a Crap reports to have donated 2.5 million dollars to charity and saved a heck of a lot of trees, water and energy to date
  • The company has donated to WaterAid Australia, Sanergy, Shining Hope For Communities and Lwala Community Alliance to improve access to hygiene, water and basic sanitation in developing countries

Brand Story

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Who Gives a Crap started as an Indiegogo campaign in July 2012 by co-founders who had all worked in nonprofits before. This put social mission at its core to deliver profit to donate to improve sanitation infrastructure around the world.


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