Etsy, a 100% online marketplace for handmade, vintage and custom products, started a sustainability initiative last month, February 2020. This initiative focuses on offsetting 100% of carbon emission created by shipping Etsy items worldwide, simply meaning that every time you purchase on Etsy, the company will invest in verified emissions reduction projects through their sustainability partner 3Degrees. This initiative is helping Etsy to position itself as the first major online marketplace to offset 100% of carbon emissions by supporting various environmental projects that creates positive impact on our environment. Interesting move by an e-commerce company. Will this trigger other e-commerce companies like Amazon to take more action in the near future?