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June 28, 2020

How Consumer Brands are Helping to Fight Coronavirus

[Brand News]

As the coronavirus pandemic disrupts supply chains globally, hospitals have faced a shortage of equipment. Many companies, of all sizes, are using this opportunity to leverage their resources to support those fighting in the frontlines by repurposing their facilities to help with the shortage in hand sanitizers, masks, and ventilators. Some are also providing free products to first responders and healthcare workers. Here are what some companies have been doing: 

Apple - manufacturing face shields for medical professionals

Balenciaga - manufacturing masks

Bauer - manufacturing masks and shields for medical professionals

Burberry - manufacturing non-surgical gowns and masks for patients at their trench coat factory in Castleford, Yorkshire

Brooks Brothers - manufacturing masks and gowns for health care workers

Canada Goose - manufacturing scrubs and patient gowns for local hospitals free of cost

Chanel - manufacturing face masks and gowns

COS - manufacturing surgical face masks

Crocs - providing free pair of shoes to healthcare workers

Dior - manufacturing masks

Dyson - manufacturing ventilators that the company and designed and built, called the "CoVent"

Gap - manufacturing masks, gowns and scrubs for healthcare workers

Giorgio Armani - all Italian production plants are manufacturing disposable medical overalls

H&M - donated $500,000 to the COVID-19 Solidarity Response Fund, offering its social media channels to global aid organizations like the Red Cross, and manufacturing personal protective equipment for medical centers and health care workers

IKEA - manufacturing face masks and protective gear from hospitals

Kering Group - manufacturing masks as well as purchasing and importing surgical masks from China for healthcare workers in France

Krispy Kreme - offering free doughnuts to healthcare workers

LVMH - manufacturing and distributing masks using their global redistribution network as well as manufacturing gel hand sanitizers in facilities that produce fragrances and cosmetics for Christian Dior, Guerlain, and Givenchy for French health authorities and hospitals

New Balance - manufacturing medical-grade face masks

Nike - prototyping personal protective equipment such as face shields to help doctors and nurses at the Oregon Health & Sciences University

Nordstrom - partnering with Kaas Tailored to provide sanitized masks

Prada - producing medical overalls and masks

Ralph Lauren - donating $10 million to support employees and global relief efforts

Starbucks - providing free coffee for first responders and healthcare workers

Sweetgreen - delivering free salads and bowls to hospitals

Uber - providing free transportation for front-line healthcare workers both to and from patients' homes and between healthcare facilities as well as 300,000 free meals on Uber Eats to first responders and healthcare workers

Under Armour - producing fabric face masks and specially equipped fanny packs to support healthcare providers and staff

Yves Saint Laurent - manufacturing face masks

Updated as of April 6, 2020.
Source: Forbes and company websites, Photo: Dior and LVMH Instagram

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