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March 23, 2020

W3LL People, clean beauty brand gets acquired by E.L.F. Cosmetics

[Brand News]

W3LL People

W3LL People, a clean beauty brand launched in 2008, got acquired by E.L.F Cosmetics for $27M in cash last month. More traditional cosmetic companies are acquiring indie clean beauty brands like W3LL People for strategic reasons to respond to the growing clean beauty market. W3LL People is known to use no harsh artificial chemicals, preservatives or petroleums and is sold at clean beauty specialty retailers such as The Detox Market and Credo Beauty.

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Source: W3LL People, Photo: W3LL People Facebook

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