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October 21, 2020

Creating and Defining Natural Toothpaste - Davids

Written by Maddy Hakins, Brand Director of Davids

This article was written by Maddy Hakins, the Brand Director of Davids Natural Toothpaste

Inspiration Behind Davids

In 2011, Davids founder, Eric David Buss, began looking into the ingredients being used in the "natural" toothpaste he was using, and found that many of the ingredients being used were unhealthy.  After looking for a better alternative, and not happy with what was available, a "simple" idea of creating his own toothpaste was formed. This initial idea turned into a four year obsession to develop the very best natural toothpaste possible and in 2015 Davids was launched.



Sourcing Ingredients for a Natural Product

Through exhaustive research with industry experts, we were able to identify the best natural ingredients to safely and effectively fight to remove plaque, whiten teeth, and freshen breath.  While talking to ingredient suppliers, we also found that most toothpaste companies use a lot of imported ingredients in their "Made in USA" toothpaste, which led to our commitment to using premium USA origin ingredient in our effort to sustain American jobs.   


Our naturally sourced ingredients are minimally processed or altered after being sourced from nature.  An example of this would be our natural mint flavoring.  The mint plant is grown on farms, then harvested and natural oils extracted through a steam distillation process.  Yes, this requires processing, but the final product is a premium natural mint oil minimally altered from how the oil is found in the mint leaves prior to processing.



Natural Toothpaste vs. Traditional Toothpaste

Legacy Toothpaste brands commonly contain ingredients that many health-conscious consumers are actively looking to avoid.  These legacy toothpaste products often contain artificial flavors, artificial preservatives, artificial colors, artificial sweeteners, and other synthetic ingredients. Instead of using a long list of artificial/synthetic ingredients, Davids uses ingredients that are Naturally Sourced and Naturally Derived.


Davids premium natural toothpaste is made using the highest quality naturally sourced and naturally derived ingredients to safely & effectively whiten teeth, fight plaque, and freshen breath.

Davids was founded with one vision....create the highest quality premium natural toothpaste with a commitment to sustainability...the sustainability of nature, the sustainability of American jobs, and the sustainability of your health...the sustainability of nature+america+you


Defining "Natural Toothpaste"

Our Definition of Natural

> Ingredients Sourced and Derived from Nature.

> Formulas Free of Artificial Flavors, Artificial Preservatives, Artificial Colors, and Artificial Sweeteners.

> Free From Animal Derived Ingredients (Vegan).

> Not Tested on Animals (Cruelty Free).

> Use of Sustainable Packaging.


The FDA has not defined the term “natural” and has not established a regulatory definition for this term in cosmetic labeling, so we have established these guidelines in our efforts to remain transparent in our definition of "natural".


Learn more and shop Davids Natural Toothpaste


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